Briefing:
Haacht Brewery wanted to reconnect with the values that made the brewery great in order to sharpen the brewery’s profile and also support growth.
Solution:
Today developed a visual identity that underlines Haacht Brewery’s brand personality in a warm and uncomplicated way. Today opted for sober colours and appropriate typography to reconnect the brewery’s logos with the values that it is seeking to emphasise: quality, history, craftsmanship, authenticity, etc. The wort boiler — an important element in the brewery’s communication — was given a nostalgic yet contemporary look.
