Briefing:
Coolio is an innovative in-store promotional tool for fresh products – and produces dazzling sales results. It is the ideal tool for product launches and promotions. To convince large FMCG companies about the Coolio concept, Today developed a visual identity.
Solution:
Today replaced the out-of-date logo with a more dynamic and fresh one that reflects the energy of the young company. Bright blue and cool grey — colours that fit in perfectly with the firm’s business — form the basis of the colour palette. In addition, a visual identity (in photographic style) was developed to provide the basis for the website and stationery. Black-and-white photography creates a modern, open impression. The transparent style is ideally suited to support and provide form for the company’s international ambitions.
