Briefing:
IJsboerke has been manufacturing and selling genuine quality Belgian ice-cream since 1935. The company’s current (new) name is BIG (Belgian Icecream Group) and it leads the Belgian market in easy-scoop ice-cream. In addition to home vending, out-of-home and retail, Belgian Moment is the fourth main line of the company’s distribution of ice-cream. It has its own sales outlets at shopping centres in Wijnegem, Sint-Niklaas, Brussels and Tongeren. BIG asked Today to design its Momentshops.
Solution:
Today produced a design for the Belgian Moment shops. The colours and atmospheric photos dovetail neatly with IJsboerke’s brand identity and are designed to create an ‘IJsboerke moment’ in busy shopping centres that is perfectly aligned with the brand experience that people also see and experience elsewhere with the brand. Today also developed suitable signage and pricing panels.
