Briefing:
Werkwinkels (Work Shops) help jobseekers to find work. They form a focal point for all organisations helping people to find jobs. Although they were operating very well, the existing logo no longer fitted in with their long-term vision and objectives. So the logo needed to evolve. By revamping the logo, the aim Werkwinkels was to achieve a clearer profile and gain greater recognition as a customer-oriented service organisation. The existing brand needed a new dynamic to be able to attract the jobseekers of today, as well as to be relevant to people looking for work in the future. Today was appointed by the advertising agency VVL/BBDO to supervise this transition.
Solution:
Today was responsible for redesigning the logo and the graphics. Central parts of the existing logo were retained, but were given a more modern and particularly a fresher and less aggressive interpretation. The new logo also reinforced the brand promise more than before, using more stylish graphic elements and colours. The new logo is more dynamic and radiates more energy than the old one — the stereotype image of the former “labour exchange”-type outlets is now totally a thing of the past, thanks to the new logo.
