Briefing:
Thomas Cook Belgium’s Pegase brand is aimed at the higher market segment and seeks to reach discerning travellers by offering exclusive holidays. Pegase is the market leader in luxury holidays by plane to the Mediterranean and exotic destinations. Pegase asked Today to adapt the printwork for the brand to the new visual identity developed by Today for the brand.
Solution:
Today developed printwork for Pegase that fits in with the top-quality customer experience that the brand strives to achieve. The brochures and POS material designed by Today are clear and simple. In terms of colour use and atmospheric images, they blend in seamlessly with the other elements in the communication mix, giving potential customers something to daydream about.
