Briefing:
Janssen Animal Health develops health products for animals. Under the Fidavet name, the firm has developed a new range of products for dogs, horses and cats. To support the brand’s overall ambitions, Janssen Animal Health and the advertising agency, Edison, asked Today to develop a new logo for Fidavet and to outline the brand architecture for the sub-brands Cavalesse, Perloquan and Feliform.
Solution:
Working on behalf of Edison, Today developed the logo and visual identity for the Fidavet brand. Today opted for a lettered logo in a modern font and a sober, cool grey. The letter ‘V’ from the brand name was given a striking green colour in two tones that not only refer to nature, but also give the logo an unmistakable dynamic. Today also outlined the brand architecture, defined the illustrations and developed the packaging design.
