Briefing:
Haacht Brewery’s Mystic consists of three fruit beers using cherries, lime and cranberry & raspberry. These beers are lighter and sweeter than lager. They are designed to persuade a young, female audience to switch to beer, which is a falling market. Haacht Brewery came to Today to find the graphic support it needed to achieve these objectives.
Solution:
Today provided a logo redesign and new bottle labels that fit in with the marketing objectives for the Mystic brand and which reinforce the look of the original bottles. As a result, the Mystic range is not only easy to recognise, but also gets across a consistent message. Today also developed the glass imprint and designed new parasols: Mystic is a beer that is suited perfectly for sipping on a sun-drenched terrace.
